Four tips to help you find success

Hi there today I have four tips to help you find success.  These ideas are not new and are not original ideas of mine.  These ideas are not revolutionary actually they are rather obvious however it seems that a lot of people overlook their importance.

  

Success tip #1 you have to know how to sell.  If you don’t know the basics of sales, you will lose a ton of business to your competitors.

 

If you are not selling you are not making money and your business is probably suffering.  It is important to know how to close a deal. There are tons of books you can read on how to close more sales or sell more products.  Look for any book by Tom Hopkins to get started. He wrote a “Selling for Dummies” book that will give you tons of great tips on how to be a better sales person.  

Success tip #2 ask for what you want, don’t be shy just do it.  Don’t be afraid of the word no, if you don’t ask the answer is always going to be no. 

 

If you start asking for what you want you may be surprised at just how many times you actually get what you want.  Part of closing a sale is by asking for the sale.  Just ask. 

Success tip #3 avoid negative people like you would avoid walking over broken glass in your bare feet.   

Negative people will drain you of your enthusiasm and will derail your momentum and progress.  If you are spending any time with negative people stay away from them.  The will be counter productive to your dreams and will hinder your goals.  Run don’t walk away. 

Success tip #4 align yourself with a solid mentor, someone who can guide you and help you reach your goals and attain your dreams.  

 

Follow in the footsteps of someone who is already successful.  Remember a mentor doesn’t necessarily have to be alive.  Read books of successful people from the past learn as much as you can about that person and their success, this knowledge can guide you to your own success.  

Of course if you can find someone who is willing to help guide and coach you by all means you should spend as much time as possible learning from them. 

So there you have it four tips to help you become successful. This isn’t rocket science that’sfor sure however simple these tips seem they are important to your success.   

To your success! 

 

 

 

 

The Seven Step Action Plan to Success

Follow these seven items and you will be successful

Step One, Education, it is important to educate 

yourself and keep education as a primary focus 

in your life if you want to be successful.  It has 

been said that “poor people have big TV’s, 

Rich people have huge libraries.” Education 

is important, invest in your education and success will follow.

Step two, Don’t focus on failure; even the most successful person

has experienced failure.  Look at each failure as an 

opportunity to learn how to do something better or 

what not to do next time.

Step Three, Don’t get in over your head, make sure you don’t 

take on to much or try too much to fast.  If you do you

could get overwhelmed and create problems or worse give up.

Step Four, Focus and visualize the results you want. 

Envision exactly what the end result should look like.  

Take time each and everyday to mentally picture 

what your success will look like.  Don’t focus 

on what you don’t have just picture the 

successful end result.

Step Five, Take calculated risks; you 

risk not accomplishing your dream or goal 

without taking a risk.  In other words 

your biggest risk of all could be not 

taking any risk. 

Step Six, Never give up, persistence 

will pay off. The Colonel Sanders of Kentucky 

Fried Chicken fame was in his late sixties before

he found success with his restaurant. 

It is also important that he approached 

over 800 banks for financing of his 

restaurant before he found someone who 

would lend him the money to get started.

Step Seven, Fake it until you make it. 

Tell yourself you have what it takes to be

successful trick your subconscious mind.  

If you program your subconscious mind with

words that aren’t exactly true in the 

present your subconscious mind will 

eventually believe them to be true.

Are You Sabotaging Your Success?

Let’s look at four ways you could be sabotaging your success to accomplish your goals or dreams. 

 

The number one reason most people don’t accomplish their goal is that they wait to long to take action or they take no action at all.  Taking no action at all is obvious as to how it can kill a dream or stall a goal.  If you wait to long it is possible someone will beat you to the punch or your desire, motivation and enthusiasm will fade and the dream or goal becomes less important.

 

Are you making excuses as to why you won’t achieve the success you desire?  The second habit that creates failure of your dreams or goals is making excuses. 

 

Stop focusing on the ways you can fail; stop thinking about what can go wrong.  Shift your thoughts from what can go wrong to what you can do and what you want to do. 

 

If your thoughts drift away from the ultimate goal or dream and accomplishing them, quickly adjust the thought to avoid placing defeating ideas in your conscious and sub-conscious mind. 

 

If you think you will fail, it is likely that your conscious and subconscious mind will produce failure or will lead to actions that create failure.

 

Are your actions congruent with your goals and dreams?  This is the third area of focus and it is an important one because you need to make sure that you are working toward the end result of what you desire.  

 

For instance if your goal is to write a book, and you don’t devote time to writing everyday have daily, weekly and possibly monthly accomplishment goals toward completing the book your book will never be finished.

 

You have to take the idea from your head and develop an action plan to accomplish the finished product.

 

The last sabotaging action that could be robbing you of accomplishment is comfort.  If you are just too comfortable with the way your life is you may find it hard to find the motivation to do anything different.  It may be hard for you to shake things up and change the way you are presently living.

 

Your attitude dictates everything and to make changes it is necessary to get out of your comfort zone and begin doing things differently.

 

If you have a dream or a goal and you feel frustrated that you are not accomplishing what you desire, first take a look at what you may be doing to sabotage your own success.

 

Get your marketing on track and take advantage of the Most Incredible Free Gift Ever

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Eight Control Factors To Closing More Sales Factors 7 & 8

Well here we is the final post in the series of the eight control factors to closing more sales.  Thanks for reading these posts I am sure by now you have taken away some great information and have been able implement new ideas in order to increase your sales percentages.

 

If you are offering a service or a product in your business it is extremely important to have some type of risk reversal or guarantee that goes along with the sale of your product or service.

 

So number seven is risk reversal if you are willing to take the risk of purchasing your product or sale out of the sales equation you will gain more sales. 

 

It has been statistically proven that more people will buy a product if there is some type of satisfaction guarantee or money back policy when purchasing a product or service.  Further more risk reversal sends a strong message of credibility to the prospect because you are putting your money where your mouth is. 

 

It has also been proven that the return rate doesn’t increase that much more with a no questions asked guarantee. 

 

If you are not taking the risk out of your customers purchase you are losing sales.

 

And the last control factor is you need to answer unasked questions and objections your clients, prospect and leads have in their mind but feel to embarrassed or stupid to ask. 

 

Figure out what questions your prospects want answered but are afraid to ask for what ever reason and answer them in your marketing. 

 

Answer every question and don’t assume that what ever you are saying in your copy and advertising is to simple or obvious.  Chances are there is someone you are reaching with your marketing that has simple easy questions they are afraid to ask because they feel they should know the answer.

 

Get inside the head of your prospect or client and get these questions answered and you will boost your sales percentages up considerably.

 

There you have it the Eight Control Factors essential to closing more sales in your business.

 

Be sure to post a comment on how you were able to implement these factors into your business and how they increased your sales and profits.

 

If you like this type of material and live in the greater Nashville area I have a monthly marketing meeting for business owners and entrepreneurs you are welcome to come to.  Go to www.thewealthpage.com for more information or log into http://smallbiz.meetup.com/811/ for more information.

 

 

Eight Control Factors To Closing More Sales 5 & 6

Control factor five is arguably one of the most important factors you as a business owner or marketer of product or services should be aware of and try to control.

 

The prospects belief or disbelief in their ability to use the product or service themselves is control factor number five. 

 

People will disqualify themselves about if a product or service will work for them personally.  They have some type of reasoning that it will work for others however it just won’t work for them.

 

Getting past these types of beliefs and objections will surely elevate your closing percentage.  Be aware of the fact that many people you talk to are disqualifying themselves and will not purchase your product or service. 

 

Once you realize how to overcome this you will convert more prospects to clients.

 

Number six on my list of control factors is how the offer is structured.  It is important to make sure your offer is both easy to understand and easy to buy. 

 

Don’t make the offer complicated or hard to understand. If the offer is hard to understand or hard for the prospect to make the purchase you will lose the sale, keep it simple.  You order form should be clear and direct the prospect on exactly what to do. 

 

Spell out exactly each step the prospect has to take in order to purchase your product or service.  Make sure you explain exactly what he or she is going to receive.  Don’t assume they can figure anything out don’t leave anything to chance.

 

On the next post we will look at the last two control factors you need to be aware of to make more sales and convert more prospects into customers.

 

If you would like help with the marketing, sales and advertising of your business go to www. www.freegiftfrom.com/johng you will receive over $600 dollars worth of money making information.

 

Eight Control Factors To Closing More Sales Continued Factors 3 and 4

Ok I am going to give you two more control factors to closing more sales.

 

Are you ready?

 

Pre sales positioning is a very important control factor in gaining more sales for your business. 

 

What exactly do I mean by pre sales positioning?  Well, what this means is that you have to position yourself as more than just a sales person.  People don’t want to be sold; they want to buy what you have.  However they only want to buy what you have if it is something they need or feel they need.

 

You should view yourself as a distributor of relevant information to your prospect or a consultant not a sales professional.  A consultant or info. distributor provide clients and prospect important information that is geared to get the prospect or client interested in the product or service.

 

The fourth control factor is the belief or disbelief the prospect has about your assertions.  Do they believe what you are telling them?  Do they believe your product or service is going to deliver exactly what you say it will?

 

If your closing percentage is low most likely is due to your believability factor.  Become more believable in what you are saying and demonstrating and you will increase your sales.

 

Be sure to check back here in a few days for control factors five and six.

 

If you would like help with the marketing, sales and advertising of your business go to www.freegiftfrom.com/johng you will receive over $600 dollars worth of money making information.

 

Eight Control Factors To Closing More Sales

In the next few posts I am going to reveal eight control factors that you need to be aware of in order to close more sales convert more leads to paying customers and to increase profits.

 

The first control factor that you need to be aware of is the quality of your list selection or segmentation of your list.

 

It is important to make sure your list is appropriate to the product or service you are trying to sell.  It doesn’t make sense to send your marketing out to people who are not interested in what you are trying to sell. 

 

Spend the time and money to develop a list that is specific to your niche market or product.  The more focused your list the better results you will achieve.

 

Make sure your message is relevant and appropriate to your list of for you product or service.  This control factor is extremely important to follow so you can maximize your return on investment.

 

For example if you have a business that has multiple services or products make sure in your marketing pieces that you use testimonials that are going to be relevant to the service or product you are trying to sell.

 

It wouldn’t make sense if you are a clothes retailer sending out a marketing piece geared to reach women to have a testimonial from a male customer about men’s clothes.

 

Be sure to check back her in a couple of days to get the next two control factors.  Be sure to continue to check back to get all eight control factors to closing more sales.

 

If you like this type of material and live in the greater Nashville area I have a monthly marketing meeting for business owners and entrepreneurs you are welcome to come to.  Go to www.thewealthpage.com for more information or log into http://smallbiz.meetup.com/811/ for more information.

“Poor Boy” Marketing Techniques

“Poor Boy” marketing strategies are marketing techniques that don’t require huge marketing budgets and out of pocket expenses.

 

Many “poor boy” marketing strategies start with simple adjustments in operations. Such as how your receptionist answers the phone and what type of information they gather before they send the call on or how your employees interact with every customer or client that walks into your place of business.

 

In many cases a simple adjustment can add tremendous revenues or profits to the bottom line. 

 

Incoming Phone Scripts

 

Set up scripts that capture the callers contact information for anyone in your business that answers the phone.  First it is important to make sure that the person answering the phone is pleasant, friendly and eager to help the caller.

 

In Dan Kennedy’s book the “The Ultimate Marketing Plan” he describes a simple technique an auto parts store devised in order to capture a caller’s contact information.

 

Here is what they did:

 

1. They devised a new phone script designed to capture the caller’s name, address and phone number.
2. They taught the script to all the employees.
3. They instituted a reward pool of fifty cents per captured name, address, and phone number, divided at day’s end by everybody working that day.
4. They added a “telephone upsell” to the script.

 

This little adjustment didn’t cost the auto parts store much but it gave them the contact information of everyone that called so they could market to the list in the future.

 

They were able to add a small incentive program to get the employees involved by paying .50 cents per name, address and phone number.  So the employees were now rewarded for getting the important information.

 

And they gained an instant revenue increase with the telephone upsell. 

 

This is a great example of a poor boy marketing technique that almost any business could implement and begin making more money.

 

 

 

Outbound Phone Calls

 

Tele-prospecting is still an effective and simple method to market to your prospect. 

 

Using the phone to market to your prospects, customers or clients still works because most people have a phone and most are curious to see who is calling so they answer.  Even with caller ID available, the curiosity of who is calling and why in many cases gets the best of the person so they answer.

 

Statistics show that someone making outbound telemarketing calls can dial 25 – 35 times in an hour and complete about 10 – 15 calls in that hour. 

 

So telemarketing is quicker and much cheaper than other forms of marketing.

 

If you are not comfortable dialing these numbers or don’t like the “cold call” feel of telemarketing you can use voice broadcast to reach your potential clients or customers.

 

Simply get a list of phone numbers together of your prospects, customers or clients that you would like to reach, load them into the voice broadcast auto dialer, record the message you would like to broadcast to your list and hit send. 

 

This is a quick inexpensive way to reach hundreds of people to get your message out to them.

 

It has been proven that direct mail followed by a telemarketing campaign can increase results of the mailing by 500 – 1000%.

 

YCDBSOYA

 

In Dan Kennedy’s “Ultimate Marketing Plan” book he explains that his father had a pair of cufflinks with raised gold letters spelling out YCDBSOYA, which stood for “you can’t do business sitting on your ass”

 

Dan then goes on to tell a story of a chiropractor who was ready to open his new practice in a city that already had several practices.  Competition was abundant. 

 

He explains how this young chiropractor spent one full month knocking on doors house to house introducing himself, asking questions about their health and making friends.

 

He knocked on more than 2000 doors that month and when he opened his doors for business, his practiced prospered.

 

Another great way to get off your “butt” and market your business is to print up flyers or postcards and distribute them by putting them on mailboxes, car windshields, or stuck to the doorknob of the front door. 

 

There are many ways to get creative with this idea.  Take a look at the example below of a postcard type of marketing piece that I found on my mailbox.

 

This is a great example of a “poor boy” marketing example.   It is cheap, non threatening and easy to distribute.

 

What can you do to come up with relatively inexpensive ways to market your business?

 

Before you devote a large capital outlay on your next marketing idea, think about how you can get more for you buck with a ‘poor boy” marketing technique.

Have You Ever Experienced Somthing Like This?

I just finished reading this month’s edition of Bill Glazer and Dan Kennedy’s NO B.S. Marketing Letter.  Of course it was jam packed with great information on marketing and business, as usual.  If you would like to receive a free trial subscription to this great publication please go to www.freegiftfrom.com/johng

 

I couldn’t help but notice that one of Bill Glazer’s columns titled “The Sales PREVENTION Department” discussed a theme that I recently touched on in my last two posts. 

 

Bill’s column focuses on how businesses screw up and can cost themselves sales because of poor performance, dumb employees, poor customer service, bad systems and just general stupidity.

 

Bill’s article actually featured a letter sent in by one of his readers explaining his experience with Dell computer’s customer service dept. 

 

Bill describes what the letter says about the readers experience with Dell, he explains the letter detailed how he just purchased a new computer and needed a bit of technical help only to be put on hold numerous times.

 

He went on to explain that the way Dell handled the situation was definitely frustrating and an experience the reader isn’t eager to re-live.

 

Needless to say the letter finished stating that next time he needs a computer he will be buying a Macintosh.

 

I mentioned in the last couple of posts of two experiences one personal and one from a friend that involved unfortunate situations while dinning out.  Each experience was unique in nature, however related in the customer experience topic. 

 

Each outcome was different, mine ending pleasantly and courteously the other not so good with my friend taking the action of not dinning at the restaurant again.

 

The customer experience these days has to be great; if for some reason circumstances interfere with a great experience it is important to do what ever you can to prevent a lost sale or unhappy customer.

 

If you would like a free trial to Bill Glazer and Dan Kennedy’s NO B.S. Marketing letter click www.freegiftfrom.com/johng and take advantage of “The Worlds Most Incredible Free Gift Ever” featuring over $600 dollars worth of money making ideas and materials. 

 

Don’t wait it is free with no obligation!!!!

There Is A Fly On My Burger

The last post on this blog was a story I told about my friend John and a recent dinning experience he had at a chain Italian restaurant.  If you didn’t read the post take a couple of minutes and read it now.  If you did read the post you know the experience wasn’t a pleasant one to say the least.

 

I know you will find this hard to believe but the same day that John and I had our conversation, the same day John had the miserable experience of being completely drenched in marinara sauce, like he was on some kids show on the Nickelodeon cable channel.  I had my own dinning experience that was also not so great.

 

It is funny that I just had the conversation with John not only a few hours earlier about his terrible lunch situation that I too would have a unfortunate dinning experience as well.

 

I went to eat at a local independent restaurant.  I was in the mood for a hamburger so I looked over the menu and noticed they had a couple different choices.  I also noticed on the menu just below the burger selection they had a little note stating that each burger is prepared fresh, meaning they take the raw burger meat and form the patties fresh just before they cook them.  They aren’t frozen patties pulled out of the freezer just before they are cooked.

 

The menu also stated that due to this fact that it could take a little longer to receive your order.  No problem I thought as there was a singer songwriter playing a few songs on stage, so there was some entertainment while I waited. 

 

After what seemed like an unusually long wait, I mean after all how long does it take to form a hamburger patty and cook it, I finally got my burger.

 

I was hungry so I was really happy to see what appeared to be a great looking burger placed in front of me.

 

The burger itself was served open faced with the top of the bun placed on top of the lettuce, pickle and onion. 

 

I like pickles and lettuce on my burger so I removed the bun from the lettuce and pickle and noticed a dark little piece of something between the onions and the lettuce.

 

At first I thought oh that must just be a piece of hamburger meat no big deal.  When I took a closer look I noticed the little piece of hamburger meat had wings, it was a dead fly.  Disgusting!

 

I called the waitress over to the table to explain to her what I had just discovered.  I was nice and understanding as I know these things do sometimes happen.  She said she would take it back and get a new burger for me right away.  No problem I thought. 

 

About two minutes later the manager brings me a new plate with the original burger on the plate.  I know it was the same burger because if you remember it took over 15 minutes to get the burger the first time so I know the burger they were bringing me had to be the same one only on a new plate.

 

I told the manager that that would be completely unacceptable.  At first he just looked at me as if I was crazy.  And why would I not want to eat the same burger on a new plate? I don’t know maybe it had something to do with the fact that the bun was covering up the fly originally and probably was touching it. 

 

At this point I was getting a little bothered by the whole scenario.  I told the manager again that I don’t want that burger and that at this point I will be fine I don’t really want anything else. 

 

He still appeared to me to be thinking I was crazy for not wanting the burger but he offered to cook me a new burger which I accepted.

 

About ten minutes later a new burger arrived at my table, minus the fly.  I ate the burger although somehow it just wasn’t as appetizing as I had initially thought it would be.  But it was good none the less.

 

When the bill came to the table I noticed that the manager had deducted my entire meal from the ticket.  Which I was in total agreement with I felt that the manager did the right thing and took care of the problem.

 

Despite his original mistake of trying to serve the same burger to me he made up for the entire incident by taking the meal off the ticket. 

 

This manager did exactly what I thought the manager at the Italian restaurant should have done for my friend John.

 

It is interesting that on the same day we both would have had dinning out experiences that ended up with some sort of unpleasant experience. 

 

It isn’t surprising that the outcomes of each incident would end in totally opposite spectrums of customer service.

 

It is imperative to keep the customer as happy as you can given situations like the marinara massacre I talked about in my last posting or the fly incident I have just described.

 

One restaurant did everything they could to alienate their customer the other made sure I left feeling as if they were sorry for the accident.

 

I will go back to the restaurant I went to maybe I’ll try the barbecue next time, but I am sure my friend John won’t be going back to the restaurant that ruined his shirt and didn’t even apologize.

 

Take care of your customers and they will come back, despite an unfortunate mishap.